Sleep with Spotify was created to bring attention to people that sleeping late can have adverse effects on their health in the long run. This campaign is conducted on three different touchpoints: out-of-home, social media, and in-app. Ultimately, the goal of the campaign is to motivate and encourage young adults to sleep early for the benefit of their health. 

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*Note*

This campaign is hypothetical and created purely

for my Final Year Project in university.